Jake Wiskerchen and Michael Sodini interview Dustin Hayes, a Navy veteran and CEO of Red, White, and Badass Brew, a coffee company that offers badass flavors like Whiskey Business and Vanilla Warfare. In this conversation, Dustin talks about facing a lot of challenging times during his life, which sets the stage for discussions in the back half of this episode about mental health and suicide.
As a veteran who faced challenging times post-medical retirement, Dustin has gone from construction and outdoor labor to a veteran-branded e-commerce store. All of the sales of their coffee and merchandise have a donation that goes to help fight PTSD and suicide in the veteran community. His business mission is to give back and continue to support fellow veterans.